Running a successful painting company takes more than just providing quality workmanship. To truly stand out from the competition, you need to focus on building genuine relationships and providing unmatched service. In this post, we’ll share insights from two leading paint contractors on how to differentiate your business. This article draws from the following episode of C4C’s “Beyond $1,000,000 Podcast“, which you can listen to here:
Focus on Core Differentiators, Not Common Features
When asked what makes their companies unique, Mike Katounas of Home Works Painting and Rick Holtz of H.J. Holtz & Son didn’t simply rattle off common features like being insured or doing quality work. As Mike explained, those are table stakes that any reputable company should offer.
Instead, they highlighted core differentiators that set them apart, like Home Works’ 6-year warranty, background checks for all workers, and free color consultations. As Mike put it, he doesn’t believe other companies in his market offer all three. Core differentiators like these make a lasting impression during the sales process and beyond.
Build Your Reputation Over Decades, Not Years
As a third-generation family business, H.J. Holtz & Son has spent decades building trust and authority in their community. Rick emphasized that this longevity, history and instant brand recognition can’t easily be replicated by young startups.
When customers see a company has been around for generations, they instantly trust its quality and reliability. They know it will be there to honor warranties and handle any issues.
Overcommunicate Throughout the Process
Both contractors stressed the importance of overcommunication, starting from the prospect’s very first contact through project completion.
From confirming appointments to providing frequent jobsite updates, proactive outreach shows customers their business is organized and professional. It also prevents misunderstandings and dissatisfaction over surprise changes or setbacks.
As Mike noted, this level of communication sets contractors like him apart from the typical company that only touches base right before arriving. Customers today expect and deserve more.
Build Lasting Relationships at All Levels
When it comes to nurturing partnerships with designers, contractors, and even individual customers, both experts emphasized relationship-building above all else.
Rick looks at his designer partners as teammates, not vendors, which strengthens trust and collaboration. He makes sure customers know his employees truly care about protecting the Holtz brand and reputation.
Relationships take effort but pay dividends for decades to come in the form of referral business and customer loyalty. They represent an investment in the future, not just short-term transactions.
Conclusion: Differentiation Comes From Within
As these insights show, true differentiation doesn’t come from gimmicks or quick fixes. It stems from identifying your core competencies and values, then ensuring everything you do as a company reflects them.
Want to hear more wise advice straight from these industry veterans? Be sure to check out the full podcast episode for additional tips on strategic hiring, contractor partnerships, production vs. leadership roles and more. Or book a call with Scott now to find out how you can differentiate your business from your competitors. What principles resonated most with your own approach?
